Mobile Trends & Usage Stats

The world of mobile is changing at break-neck speed. Here at Mobile Marketing Max we look at stats and reports a lot – so you don’t have to.

Here is a quick look at what’s happening in the mobile space:

Who Dominates?
• By early 2011, AT&T, Verizon and Sprint held 79 percent of the market.
• If you include T-Mobile, these four companies have 90 percent of market share.
• Android sales added 25 percent more revenue to Verizon.
• AT&T’s acquisition of T-Mobile will increase its scope considerably too.

Which Countries Have The Most Potential For Mobile Marketing?
• Of the 5+ billion mobile phones, China has the largest share with roughly 906,800,000.
• India comes in second, with 840,280,000 mobile phone users.
• The U.S. comes in third, with 302,947,098 mobile users, but we have a great deal of market penetration (96 percent), given our relatively modest population size.
• Russia, Brazil, Germany, Italy, the UK, Ukraine, Spain, Poland, Argentina, Taiwan, Romania, Australia, Malaysia, The Netherlands, Saudi Arabia, Portugal, Chile, Hong Kong, Belgium, Bulgaria, Israel, Denmark, Jordan, New Zealand, Estonia, Lithuania, and Montenegro have more than 1 mobile phone for every person in their countries.
• Nepal is one of the most under-served mobile populations, with just 35 percent penetration.

The State of Mobile
• The U.S. accounts for a third of global mobile advertising expenditures.
• By 2014, the U.S. market is predicted to grow to $2.5 billion.
• Smartphone users are predicted to reach 73.3 million by the end of 2011.
• Smartphone users will now make up 23 percent of overall mobile phone owners.
• A projected 24 million tablets will be sold this year.
• Social network mobile users are expected to reach 79 million by 2015.
• Six minutes is the average amount of time a mobile user browses on a mobile device.