How To Choose A Web Designer For Your Business

You're looking for a web designer and you've landed here. Welcome! 
When you're a small business owner, choosing a website designer is a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision (and your website) are foundational to your business success, selecting the right website designer is essential. (
So before you even begin your search for a website designer, you need to figure out exactly what you want from your website. Having a clear picture in mind of the goals for your website will allow you to find the most suitable designer. (
When it comes to choosing a web designer, functionality is just as important as style. Don't rely on just the screenshots of websites: visit the live website and interact with their designs. You will get a much better understanding of what the designer can do for you. 
Above all, content comes first. When reviewing portfolios, you should be able to quickly discern the company's call to action and other important information. If you have trouble finding these things, then they probably aren't the right web designer for you. 
When reviewing a potential web designer's portfolio, make sure that they include examples of responsive sites. As more people are using their phones to browse vs their desktop or laptop, it's important that a web designer has ample experience optimizing for mobile. 
Great web design will seamlessly integrate SEO and social media, rather than adding it all at the end as an afterthought. If you come across a web designer who isn't mentioning marketing strategies as part of the design process, you'd better keep moving. (
Now that you've decided that you're ready to create a website for your business, the question is how to do it. It seems that everyone from your 14-year-old nephew to the 70-year-old grandma next door is able to design a website these days.
To have a professional-looking website, you should consider hiring a professional website designer or website design firm. Consider the analogy of learning to play the piano. You can pick up an informative book and with a little trial-and-error, quickly learn to play a few chords. But to really make music, you need a great deal of acquired knowledge, practice and also talent. 
Creating a quality website, requires an understanding of graphic design, the various types of web design software, programming and coding, and Internet marketing. 
Furthermore, a good web site designer will know the specs of different browsers and computer platforms as well as how search engines spider through websites. Fail to make the right design or programming decisions, and you risk creating an ineffective website. (
Finding the right web design agency is not the easiest job you have as a business owner. But once you find the right designer, your job becomes a whole lot easier. (

It's true, finding the right web designer can be challenging. There are a lot of differences in skill levels and project prices. We have over 24 years in the industry with hundreds of websites behind us.
So, what are you waiting for? Connect with us by web form or call 704.584.9428 to start a conversation about your web design needs.